Taylor Swift has officially dropped the music video for Opalite, the latest single from her 12th studio album The Life of a Showgirl.
And it’s already trending thanks to its nostalgic ‘90s vibe, clever concept and a glittering lineup of celebrity cameos.
Swift reunited with cinematographer Rodrigo Prieto, who previously worked with her on All Too Well: The Short Film.
The Concept
Swift first teased Opalite after an appearance on The Graham Norton Show where she got the idea of the song while joking with the actor Domhnall Gleeson.
Swift described the project as “an absolute thrill to create this story and these characters.”
Written and directed by Swift herself, the video begins as a satirical commercial before unfolding into a rom-com storyline.
Domhnall Gleeson plays Swift’s shy love interest whose life changes when she sprays herself with the magical “Opalite” potion.
The Celebrity Cameos
Much like her iconic Bad Blood video, Swift enlisted a star-studded lineup.
Oscar-winner Cillian Murphy makes a subtle cameo that has fans buzzing, while Gleeson takes center stage opposite Swift.
Domhnall Gleeson, Greta Lee, Jodie Turner-Smith, Lewis Capaldi and Graham Norton join in the fun.
Where to Watch
The Opalite video is streaming now on YouTube, Apple Music, and other platforms, making it easily accessible for Swifties worldwide.
Release Strategy
The video premiered exclusively on Spotify Premium and Apple Music on February 6.
Fans without subscriptions can access teaser clips, but the full video requires premium access.
For fans waiting on YouTube, the video will drop on Sunday, February 8 at 8 a.m. EST, coinciding with Super Bowl Sunday, making it a double celebration for Swifties.
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