A Dutch company has expressed its interest in establishing a permanent sourcing office in Pakistan, as part of a plan to launch a pilot project focused on textile waste reuse. The initiative, in collaboration with a local Pakistani enterprise, aims to promote sustainability and circularity in textile production.
On Thursday, a high-level delegation from Bedding House and Invest International (The Netherlands) met with Pakistan’s Coordinator to the Prime Minister on Commerce, Rana Ihsaan Afzal Khan, to explore deeper cooperation in sustainable textile production and circular economy initiatives. The delegation, led by Bedding House CEO Ms. Henriëtte van Beynum, included Mr. Boudewijn Mol, Director at Invest International, and Ms. Sandra Bruinse, ESG Advisor at Invest International.
The talks centered around the launch of a pilot project on textile waste reuse, aimed at promoting sustainability within the sector. Bedding House plans to collaborate with a local enterprise to transfer technology, strengthen supplier partnerships, and improve traceability in the value chain.
The PM’s coordinator welcomed the delegation, noting that the Netherlands is Pakistan’s second-largest export market in the EU and fifth globally. He praised Bedding House’s long-standing relationship with Pakistan’s textile sector, which currently exceeds €30 million annually, and its commitment to sustainable and ethical sourcing practices.
He also expressed support for Bedding House’s decision to open a permanent sourcing office in Pakistan, reinforcing confidence in the country’s textile industry and skilled workforce.
Khan assured the delegation of full support from the Ministry of Commerce and related institutions to facilitate this new initiative. He emphasized that Pakistan’s certification, compliance, and labor rights frameworks align with EU standards, reinforcing the country’s commitment to responsible production practices.
Discussions also covered opportunities for co-financing in recycling, renewable energy for industrial use, and capacity-building within Pakistan’s textile sector. Both sides reaffirmed their commitment to building a sustainable, circular textile ecosystem that would boost bilateral trade, foster innovation, create jobs, and contribute to environmental sustainability.
The meeting concluded with mutual appreciation for strengthening Pakistan–Netherlands economic ties and advancing sustainability goals, positioning Pakistan as a leading hub for ethical and circular textile production.
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