Mobile phone manufacturing and assembly in Pakistan increased 30% on a year-on-year (YoY) basis in August 2025, reaching 1.94 million units, according to data released by the Pakistan Telecommunication Authority (PTA).
However, on a month-on-month basis, the production declined sharply by 46% in August.
Sales also slumped following excessive pre-buying in June 2024 ahead of the 18% general sales tax (GST) imposed on mobile phones under the FY25 budget.
Analysts attributed the steep MoM decline to consumers delaying purchases in anticipation of new model launches expected in September and October, along with a high base effect from July 2025, which had seen a surge in sales due to pent-up demand after earlier supply chain disruptions.
During the first eight months of 2025, local mobile phone production totaled 19.7 million units, down 3% YoY. Of these, 51% (10 million units) were 2G phones, while smartphones accounted for 49% (9.7 million units). Local manufacturing fulfilled 94% of Pakistan’s mobile phone demand during the period.
Among the top brands, VGO Tel led with 2.33 million units assembled in the first eight months, followed by Infinix (2.24 million), Vivo (1.75 million), Itel (1.53 million), Xiaomi (1.16 million), Tecno (1.09 million), Samsung (1.02 million), Q Mobile (0.77 million), Nokia (0.72 million), and G’Five (0.71 million).
Looking ahead, analysts expect mobile phone sales to grow 7-8% YoY over the next 12 months, supported by relatively low inflation and the launch of new smartphones from Samsung and Xiaomi.
Experts say these dynamics suggest a gradual recovery in demand, with listed companies such as Airlink and Lucky Cement positioned to benefit.
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