Marketing
•
Full-time
•
Karachi
Digital Marketing Director
BWhat
Job Description
BWhat is seeking an experienced, strategic, and results-driven Digital Marketing Director to lead the company’s digital marketing initiatives and drive brand growth, customer acquisition, and revenue through innovative digital strategies.
Key Responsibilities
✔ Develop and execute comprehensive digital marketing strategies aligned with business objectives
✔ Lead digital campaigns across social media, search engines, email, WhatsApp, and other digital channels
✔ Oversee SEO, SEM, content marketing, social media marketing, and paid advertising activities
✔ Develop strategies to increase brand awareness, website traffic, qualified leads, and conversions
✔ Manage and optimize digital advertising budgets and campaign performance
✔ Analyze marketing data, KPIs, and customer insights to identify growth opportunities
✔ Lead content strategy and ensure consistent brand messaging across digital platforms
✔ Collaborate with sales, product, and business development teams to support revenue goals
✔ Manage and mentor the digital marketing team and external agencies when required
✔ Stay updated on emerging digital marketing trends, technologies, AI tools, and industry best practices
✔ Prepare regular marketing performance reports and present strategic recommendations to senior management
Requirements
✅ Minimum 5 years of experience in digital marketing, growth marketing, or a similar leadership role
✅ Proven experience developing and executing successful digital marketing strategies
✅ Strong knowledge of SEO, SEM, social media, Google Ads, Meta Ads, email marketing, and content marketing
✅ Experience with lead generation, conversion optimization, analytics, and performance marketing
✅ Strong understanding of B2B marketing and SaaS/technology products will be preferred
✅ Excellent communication, leadership, analytical, and strategic thinking skills
✅ Ability to manage multiple campaigns, teams, and priorities in a fast-paced environment
✅ Strong understanding of digital marketing analytics and reporting tools
✅ Creative, proactive, and highly results-oriented approach
✅ Professional attitude, integrity, and strong leadership capabilities
If you are a strategic digital marketing leader who can build high-performing campaigns, strengthen brand presence, and drive measurable business growth, we would love to hear from you.
Key Responsibilities
✔ Develop and execute comprehensive digital marketing strategies aligned with business objectives
✔ Lead digital campaigns across social media, search engines, email, WhatsApp, and other digital channels
✔ Oversee SEO, SEM, content marketing, social media marketing, and paid advertising activities
✔ Develop strategies to increase brand awareness, website traffic, qualified leads, and conversions
✔ Manage and optimize digital advertising budgets and campaign performance
✔ Analyze marketing data, KPIs, and customer insights to identify growth opportunities
✔ Lead content strategy and ensure consistent brand messaging across digital platforms
✔ Collaborate with sales, product, and business development teams to support revenue goals
✔ Manage and mentor the digital marketing team and external agencies when required
✔ Stay updated on emerging digital marketing trends, technologies, AI tools, and industry best practices
✔ Prepare regular marketing performance reports and present strategic recommendations to senior management
Requirements
✅ Minimum 5 years of experience in digital marketing, growth marketing, or a similar leadership role
✅ Proven experience developing and executing successful digital marketing strategies
✅ Strong knowledge of SEO, SEM, social media, Google Ads, Meta Ads, email marketing, and content marketing
✅ Experience with lead generation, conversion optimization, analytics, and performance marketing
✅ Strong understanding of B2B marketing and SaaS/technology products will be preferred
✅ Excellent communication, leadership, analytical, and strategic thinking skills
✅ Ability to manage multiple campaigns, teams, and priorities in a fast-paced environment
✅ Strong understanding of digital marketing analytics and reporting tools
✅ Creative, proactive, and highly results-oriented approach
✅ Professional attitude, integrity, and strong leadership capabilities
If you are a strategic digital marketing leader who can build high-performing campaigns, strengthen brand presence, and drive measurable business growth, we would love to hear from you.
Required Skills
Digital Marketing
Performance Marketing
Growth Marketing
